Mental health issues have become less and less of a taboo in our world today. More people are joining the discussions, and more people are educating themselves on this social issue. There have also been more and more studies published about the issue, and through this, we learn a lot more about a topic that once was a shame.
Many families nowadays have been turning to do online businesses instead of their regular jobs due to the pandemic. Since being out in public these days is considered as a risky act, venturing to online business can be a great help for families to be able to survive during this trying time.
The year 2020 does not seem to be lucky for businesses. As early as January, after all, the news about a new coronavirus broke out. In March, tens of thousands of individuals in different countries tested positive for or, worse, died due to COVID-19.
The rapid spreading of the virus has alarmed everyone, to the extent that borders have been locked down. No one can enter some countries, regardless if you are a resident or have a valid visa. In case you are already home, you need to stay at home as much as possible to prevent catching the coronavirus. The governments have made sure of the latter by asking companies to close their stores and operate remotely.
Although the efforts to save everyone from COVID-19 is practical, it doesn’t change the fact that businesses suffer because of it. Large companies like Starbucks are closing a significant number of branches; others have already filed for bankruptcy. And if they cannot survive during a pandemic, how much more do you think it affects small businesses?
I talked to a friend not too long ago about it. She opened a pastry shop before the lockdown, you see. Although pastries are a hot commodity, the folks in town have been too afraid of the coronavirus to buy baked goods. She would have gone bankrupt if she did not try the following things (which you could also do to reduce your losses):
The first thing you can do is start selling online. This suggestion applies to any business that offers different products to consumers. Some can open an Amazon account; others revamp their websites and turn them into marketplaces.
Online selling gives you the best chance to keep the business going even in the middle of a global health crisis. As implied above, people prefer buying stuff virtually instead of getting them in person. If you can offer home delivery services, that will be much better for your sales.
Strategize With Your Products
The lockdown entails that nothing and no one can come in a country. If you have ordered overseas items, you may be able to get them once the borders reopen.
In that case, you need to plan what you are going to do with your products. Say, when you sell non-perishable goods, promote the things that you already have. If your items are perishable (e.g., pastries, fruits, vegetables, etc.), you should sell the first ones that will go bad soon. This way, your customers can still consume them, and you won’t lose money.
Let Go Of Some Employees
I left this tip at the bottom, hoping that your scheme might succeed by doing the first three things above. However, if they are still not working, and you keep on losing money, you may have no choice but to let go of some employees.
Although it seems sad—borderline inhumane during a pandemic—the reality is that that’s the only way to avoid losing more money than you already have. After all, the more people you have on payroll, the more you need to spend monthly. Still, you may rehire them when the business starts to thrive again.
Businesses, big or small, may never be safe from losses until the pandemic ends. At the same time, I know it may be stressful to follow any of the recommendations mentioned above, primarily if you are used to the conventional business scheme. However, who knows when this crisis will ever go away?
Since we do not see it happening anytime soon, all we can do is try to reduce our losses as much as possible.
At this time, businesses are slow. Why? It is because of COVID-19. We are all affected by it, health-wise and economically, as well. Nobody thought this kind of pandemic could invade the whole world and kill hundreds of thousands of people, but it did. We were all unprepared for this, but as resilient, intelligent, and skilled human beings, we learn to adjust and adapt. This is the reason why many stays at home moms and dads are earning even though there is a crisis.
Dr. Rick Shinto is a living proof that a disciple of science can also possess the leadership skills that are essential to keep businesses afloat. From 2012 up to this day, after all, he serves as the Chief Executive Officer (CEO) and President of InnovaCare Health Solutions, Inc. It is a medical insurance company that provides affordable schemes and other benefits for laborers throughout the United States.
This medical professional attended several universities for each scholastic gradation he now has. For one, Dr. Shinto went to the University of California – Irvine to earn his Bachelor’s degree. Then, he proceeded to the State University of New York – Stony Brook to get a Doctorate in Medicine. Afterward, he joined the University of Redlands for his Master’s degree in Business Administration.
InnovaCare Health is not the only institution that Dr. Rick Shinto has ever headed. Before making a name in the corporate world, he practiced his scientific profession in Southern California. He specialized in pulmonology and internal medicine.
For a short period in his life, Dr. Shinto served as a Corporate Vice President of Medical Management in the MedPartners company. He then became the Chief Medical Officer (CMO) for Orange County’s Cal Optima Health. When he began working for Medical Pathways Management Company, he was also the Chief Operating Officer (COO) aside from being a CMO.
After Dr. Rick resigned from the latter company, he got appointed as the Chief Medical Officer at the National Association of Music Merchants in California. The last role that he had taken on before all his efforts became focused on InnovaCare was as the CEO of Aveta, Inc., a healthcare management provider. The excellent leadership that Dr. Shinto demonstrated while still in this company became recognized by award-giving bodies. Thus, in 2012, he won the Ernst & Young Entrepreneur of the Year award.
Innovations Made With InnovaCare
Under the management of Dr. Rick Shinto, the institution has been subjected to a few changes that have significant impacts on the welfare of the business. The first of which was the decision to make their services more inclined towards the general populace.
Dr. Shinto’s administration has brought in three new members: Jonathan Meyers, Penelope Kokkinides, and Mike Sortino. The first-mentioned is known as the latest Chief Actuary Officer. He has created articles and performed a great job at processing diverse ways that will allow various employers to understand how to handle their guests.
Before Penelope was absorbed by InnovaCare, on the other hand, she was honing her skills at generating efficient clinical programs and procedures for no less than 20 years. As the newest Chief Administrative Officer, she has undoubtedly come with unique healthcare techniques that can satisfy the requirements of the consumers.
Furthermore, Mike Sartino is working as the Chief Accounting Officer of InnovaCare. He has worked for some well-known companies before, such as Samsung Fire and Marine Insurance Co., HCC Specialty, and Touchstone Health, to name a few.
Do you think you have a knack for business? Do not let your status quo to prevent you from showing your entrepreneurial skills. Follow Dr. Rick Shinto’s footsteps and see yourself grow in the business world!
The high amount of young adults graduating from universities each year can mean that the unemployment rate may go up. That is especially true if they try to search for a job in a similar field that they studied for a long time. This problem did not seem to affect Brian Bonar when he was still a fresh graduate, however. After all, he was able to settle in the engineering field and then move into the entrepreneurial world just fine.
Quite different from the CEOs that often get featured in glossy pages of magazines or television program, Bonar never trained scholastically for a career in business. Brian is an alumnus of James Watt Technology College in which he attained a Bachelor’s in Technical Engineering. The Master’s degree that he received from Stafford University, on the other hand, focused on Mechanical Engineering.
Brian’s extensive knowledge regarding the field of engineering enabled him to obtain employment in various technological corporations within the country. In particular, Bonar served IBM as a procurement manager for over two decades, QMS as the Engineering Director by 1985, Rastek Corporation as the Sales and Marketing President come 1989, and Adapted as a Sales Manager in 1993. All the job posts he handled in the said companies allowed Brian to understand the skills of other professionals and widen his knowledge about the world of business.
His improved management capabilities gave him the will to launch Bezier Systems, a production company that manufactured printers they equipped with the SCSI program. Though the enterprise did not earn him great returns, Brian Bonar got to find new positions in diverse IT companies once more. After a few years, the incredible ethics and dedication he illustrated paid off, and he is now the head of Trucept, Incorporated and Dalrada Financial Services.
Even though he only knew engineering in the earlier part of his life, Bonar later developed an unyielding interest in Sales and Marketing. The natural and highly advanced talent he had for building creative things during his collegiate days also gave Brian a chance to picture out a great entrepreneurial structure, as well as construct new ones that could bring further success to the companies. Because of such a pronounced intelligence in both business management and engineering, Brian Bonar has become one of the best individuals when it comes to mergers and acquisitions.
Current Leadership Roles
Brian is the Chief Executive Officer and Chairman of the Board for Dalrada Financial Services and Trucept, Incorporated. The former is a firm that offers affordable medical insurance and various economic solutions to different enterprises in the United States. The latter provides human resources and other management requirements of small and medium-sized firms.
What To Learn From Brian Bonar?
Brian serves as the perfect example of an individual who has not been limited by what people think he is only good at. He must be a smart engineer, but it does not mean that he cannot be great in business.
If you want to break a status quo and enter the world of finance, too, you should gain some inspiration from Brian Bonar.
When you look up information about Pinterest online, most of them state that this new search engine (yes, it is not a social media channel!) keeps on proving its worth in the entrepreneurs’ eyes to the extent that it seems to surpass the fame of the likes of Twitter, Facebook, Instagram, etc. However, since “no man is an island,” it is best to advertise your business with the help of these five Pinterest marketing tools.
To ease you in on the subject, why not get the PinAlerts app that notifies you whenever any of your posts gets pinned by others? The most straightforward instrument to back up your online campaigns, PinAlerts lets you decide how often you want to receive the notifications. Just ascertain that your photos are of high quality so that many will become enticed to share or like them.
This application suits the people who are still figuring out what pictures the viewers will like using re-posting the ones already published from different websites. After registering to a ViralTag account, it will ask you to bookmark the app. Thus, when you are on an image site, you can click that bookmark for all the pictures to appear in a pop-up window and ease the publishing process for you. ViralTag can even help in organizing the posts real-time.
The third item among the Pinterest marketing tools is Tailwind because of its utter dedication to the platform’s users. Once you access your Pinterest profile through a personal account in the application, it is not difficult to choose a Board, include a Description, schedule or immediately pin the post, and inspect how it perseveres in the digital world. The data reports for each Board are in table form as well; that’s why your mind will not get lost with the number you will see there.
One can say that Buffer is a more user-friendly version of Tailwind, for the reason that its concentration does not solely belong to Pinterest. In reality, the former allows you to publish a single post in different social media accounts. This feature ensures that your efforts in creating a beautiful image and description will stay noticed by a lot of individuals virtually connected to you. It also lets the entrepreneurs make several posts for the day or the week and select the time and date when Buffer should distribute them on your behalf.
The best tool for Pinterest marketing will always be Hootsuite. Although the creators do not update it often, the app can do something that others cannot: work with various promotional apps. When you have the proper ad stuff from it, then you add more from ViralTag or Tailwind, for instance, managing your business on Pinterest becomes effortless.
How do you feel about making your business popular through a huge platform like Pinterest?
Sure, it is not as widely used as Facebook, Twitter, or Instagram. You may hardly find millennials signing up for a Pinterest account either. But no one can deny the stable following that this social media channel gets.
Use the marketing tools above to promote your company on Pinterest now!
Marketing plays a massive role in growing businesses. You cannot put up a company and expect it to become well-known without getting the word out there about it. In this day and age, to be specific, you need to make use of social media channels to market your business.
LinkedIn is the right go-to platform when you feel tired of scanning through telephone directories or asking colleagues about firms that your company can convert into clients. To put it simply, it is an online hub for professionals. Through the website, you can connect and promote to people who specialize in different fields, as well as the institutions that they handle.
If ever your minimal familiarity on how to use LinkedIn for marketing bothers you, check out these four points we have prepared below.
1. Generate A Page For The Company
The first tip is to create a Company Page in which you will get to share the high points of your business. What some institutions do when filling the description box is copying the content from their existing site’s About page. Nevertheless, this social media channel does not prohibit you from making a fresh one just for LinkedIn. Aside from that, you can add information regarding the company address, skillset, professional photos, and website.
2. Produce A Group And Join Many Others
You should have at least a single LinkedIn Group to increase your influence on the platform. However, you should never forget to participate in various Groups whose administrators show interest in the topics that relate to your business goals. Doing so can boost the number of individuals you can discuss innovative ideas adequately.
3. Accept Or Invite People For More Connections
Once you have decided on expanding your network through LinkedIn, you cannot stay in the shadows and wait for professionals to establish a connection with you. It is probable that you already know some people you would like to link with, and so you may search for their names and send something like a “Friend Request” to them. Recall that the more people you can connect to, the better it will be for your business.
4. Update Posts Often
With over 467 million LinkedIn users out there, most of them are possibly spending at least an hour within the website or longer each day. Their goal is to either look for recruits or strengthen their connections.
As an entrepreneur, you need to publish highly informational and entertaining posts regularly, not just on your Profile and Company Page(s) but also on the Groups that you have joined. This way, the other members will realize that your account is still in use and that any details they see there are up-to-date.
Creating a LinkedIn account is not a bad idea, primarily if you use social media every day anyway. You can think of it as the Facebook for professionals. Only, instead of posting your whacky photos there, it may be great to talk about the benefits that people can get when they do business with you.
My husband left me for a younger woman. It seems to be a norm these days with middle-aged men. All of the women in the PTA are divorced, and all our husbands have some honey who has a 26-inch waistline. My therapist even told me that we had to work extra days so that I can cope, but no. A twist of fate led me to a successful life, not just financial. It was a total recovery of self.