DMF, a modular lighting manufacturer that sells through the technology integration channel, has named Marcus Lovely as Senior Sales Manager for the New York metro market. The Carson, California-based company announced the appointment on Oct. 20, 2026, saying Lovely will lead sales growth across New York City and the wider Northeast.
In the role, Lovely is to work with integrators, lighting designers, architects and builders, and to support DMF dealers on luxury residential projects from specification through commissioning. The company said he will also act as an advocate for its modular platform, pointing to precise color rendering, smooth flicker-free dimming and the ability to adapt as a client's design vision changes.
Lovely joins DMF after more than 12 years at Unlimited Integration, a Houston-headquartered luxury technology firm operating in multiple cities, where he most recently served as vice president of sales. There he led sales strategy in ultra-high-end residential markets and oversaw design-driven integration work spanning architectural lighting, lighting control, pro audio and infrastructure design, from concept through execution. He previously held the firm's chief technology officer post, which DMF cited as the source of his technical grounding on demanding projects.
According to DMF, Unlimited Integration earned elite dealer status from high-end lighting and control manufacturers every year from 2018 during Lovely's leadership, and appeared in national marketing and internal training content for its work on client experience and system design. Lovely also co-founded DUO Coffee & Pilates, a Houston wellness and hospitality brand he started with his wife in 2021, whose studio concept combines audio, lighting and experience design.
Bryan Biga, DMF's vice president of residential sales, said Lovely pairs deep technical expertise with long-standing relationships across the luxury integration channel, and said the company expects his standing in New York and the Northeast to create momentum for dealer partners. Lovely said DMF's design-forward approach and its reputation for quality and dealer support match the way he has built partnerships with integrators and designers, and that he looks forward to bringing that to the New York metro market.