Hankook Tire & Technology (Hankook Tire) has signed a five-year partnership with Racing America, a U.S.-based motorsports company, under which the Korean tire maker will serve as the official tire partner and exclusive racing tire supplier for the major series Racing America operates. The agreement, signed at Hankook's plant in Tennessee, runs from 2027 through 2031.
Under the terms, Hankook will exclusively supply racing tires to Racing America's major series and collaborate with the company in several areas, including technical and engineering support, trackside services and joint marketing initiatives.
Series added and renewed
Hankook will begin supporting two series under the new agreement: Trans Am, a leading U.S. road racing series, and International GT, a premium sports car racing series. It will also renew its partnerships with the series on Racing America's Formula ladder, which Hankook has supported since 2019.
Established in 1966, Trans Am is a historic racing series with nearly six decades of competition featuring muscle cars, while International GT showcases premium sports cars. Racing America's Formula ladder is focused on developing the next generation of formula drivers.
Brand plans and global footprint
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand across the North American motorsports scene and to further strengthen its position as a premium brand. It said it will expand engagement with local fans through the exclusive racing tire supply, technical and trackside support, and marketing activities including event branding, digital and broadcast exposure, and social media.
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), one of the world's premier motorsports competitions, organized by the Fédération Internationale de l'Automobile (FIA). In North America, Hankook is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.