Gifts & Crafts

John Jones steps down as Bira president; Karen Forret succeeds him

Forret, owner and managing director of Wilkies, took over at Bira’s annual general meeting after Jones completed two years in the role.

Sigrid BakkenNovember 10, 20265 min read0 views

A brass shop key and a handover folder rest on a wooden counter in front of a warmly lit independent shop window.

John Jones, managing partner of Hereford-based Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing two years in the role. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, succeeded him at Bira’s annual general meeting.

Bira works with more than 6,000 independent retailers across the UK. Jones said serving as president had been a great honour. He noted that the past two years had been challenging for independent retailers and stressed Bira’s role in helping them achieve collectively what they could not achieve individually.

He named the launch of the Bira Forum as his proudest achievement. The forum gives members a space to discuss issues, share challenges and access advice. Despite pressure on the independent retail sector, Jones said he remained optimistic about the high street’s future. He argued that people value the sense of place and community the high street provides, along with the knowledge and service independent retailers offer. He added that genuine business rates reform and an overhaul of planning rules were needed for the high street to thrive.

Jones also emphasised adaptation. He said Philip Morris & Son is 180 years old, but its current business bears no resemblance to its original form, and that evolving is key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution and praised his leadership during a difficult period for independent retail. He described the forum as a lasting part of Jones’s legacy. Jones will remain involved with Bira as Forret takes on the presidency.