Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded products to the U.S. market.
Intimo is a privately-held apparel and accessories company that specializes in licensed merchandise. It is known for producing stylish, high-quality goods including sleepwear, loungewear, blankets, backpacks and lunch bags, and it has previously collaborated with Paramount, Warner Bros., Hasbro and Universal.
Under the new agreement, Intimo plans to develop sleepwear, accessories and home goods inspired by the Yu-Gi-Oh! franchise. The collection is expected to launch in time for the upcoming holiday season.
Anime portfolio push
Coleman said Intimo has a strong presence in the children's market and is actively expanding its portfolio to embrace evergreen anime properties, describing Yu-Gi-Oh! as the clear choice for that expansion. She said the companies would launch a full product line that includes comfortable pajamas, cozy blankets, stylish backpacks, essential cold-weather gear and practical lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized and beloved franchise like Yu-Gi-Oh! elevates the excitement and quality of its growing anime portfolio. She added that the company is committed to delivering products featuring fans' favorite characters and to upholding the high standards Intimo is known for.