Japanese stationery brand Shachihata has launched an interactive stamp rally inside “Hokusai: Thirty-six Views of Mount Fuji” at Dulwich Picture Gallery, giving visitors a hands-on keepsake tied to the exhibition’s central artist.
The rally is inspired by Katsushika Hokusai’s woodblock print “The Great Wave off Kanagawa.” The exhibition opened on the night of Monday 19 October and is scheduled to remain on view until 17 January 2027.
Among the first participants were Chantelle White, manager of the London International Stationery Show, and Shunyan Ho, UK and Ireland business development manager for Shachihata EU. Ho said the company had worked directly with the museum team on the project and that seeing it open was rewarding. Visitors on the opening night enjoyed the activity, Ho added, describing the stamped result as a keepsake they could take home.
According to Ho, this is the first time Shachihata has hosted a stamp rally within a museum exhibition in the UK. Ho described the evening as lovely and said the collaboration was particularly meaningful for the Japanese brand because it forms part of a project celebrating Japan’s artistic heritage.
The gallery is presenting the exhibition as a celebration of one of Japan’s most influential artists. For Shachihata, the rally places a stationery activity within a fine-art setting, while giving the museum a participatory element for visitors.