Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, is running its first Christmas campaign, presented as a gift for stationery enthusiasts, collectors and design lovers.
The campaign runs through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. It focuses on the brands, people and stories covered in the book, which celebrates 100 stationery brands.
The push follows sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. According to the publisher, buyers at both events purchased copies for friends, family and fellow enthusiasts.
Leonard-Morgan said the response was encouraging because many buyers saw the book as a present for someone else. He noted that many people know someone who has a favourite fountain pen, treasures a particular notebook or enjoys browsing stationery shops, and said the book gathers the stories behind brands those readers follow.
The campaign also invites the 100 featured brands to mark their inclusion through their own social media and customer communications, extending awareness among stationery audiences worldwide.
Richard Webb, publisher at Narrative Media, said stationery inspires strong affection and loyalty, and described the book as spanning six centuries of ingenuity, entrepreneurship and design. He added that featured brands would have an opportunity to share their own stories with customers and followers.
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the book’s website.