Tesla's reveal of the second-generation Roadster is now underway, after weather pushed the event back by two weeks. The company is holding the proceedings at SpaceX's rocket test facility in McGregor, Texas, the site of SpaceX, its sister company.
The event is meant to show what Tesla has in store for the next chapter of its sports car, the model that started with the original Roadster roughly 20 years ago. Elon Musk announced nine years ago that Tesla was building a second-generation Roadster.
In the years since, the project has been tied to a series of eye-catching moments. Musk shot "Starman" into the endless vacuum of space in the Roadster 2.0 concept, an image that became one of the more memorable displays associated with the car.
Speaking ahead of the event, Musk promised that the audience would see "some crazy stuff," setting high expectations for the unveiling.
Because so much time has passed since the second-generation Roadster was announced, a central question heading into the event was whether the unveiling would mark the arrival of a real car or become a prelude to another decade of delays and broken promises.
The evening's developments are continuing, and more details are expected to surface as the reveal goes on.