The Little Sock Company, a Hertfordshire-based children’s brand, is running a Christmas campaign called No More Cold Toes, pledging to donate a pair of socks to a baby or child in need for every order placed.
Founded in 2018 by Katie Saunders, a mother of three, the company initially set a target of donating 6,000 pairs by Christmas. The response has already surpassed that goal, prompting the business to raise the target to 10,000 pairs.
To help donations reach families across the country, the brand has partnered with Little Village, Baby Bank Alliance and Baby Basics UK. According to the company, all three organisations support families experiencing hardship and will help distribute the socks to babies and children who need them most.
The campaign is focused on a specific seasonal need: keeping babies and young children warm during winter. By attaching a donation to every order, the company is asking its customers to contribute through their purchases while the partner organisations help with distribution to families facing hardship.
The business was built without outside investment. Saunders says she is passionate about using its success to make a positive difference, and with Christmas approaching, The Little Sock Company hopes the campaign will inspire customers to help bring extra warmth to children in need this winter.